Themes for Campaign
My marketing campaign for Cat On a Hot Tin Roof by Tennessee Williams, and All My Sons by Arthur Miller will consist of multiple forms of social and traditional media to highlight themes that small business owners may relate to. The themes shown throughout both plays will show the consequence of lies, “the sacrifice of morals” (Price, “Issue 38”), and the loss of responsibility to society. Play reviews will be used to enhance these themes and allow for us to create a campaign poster that will create excitement among small business owners. The campaign will make use of social media with Facebook, Twitter, LinkedIn, and YouTube promotional videos. Traditional media will also be implemented with Ventura County Star advertisements and public access television. We have presentations planned at the Rotary Club of Ventura and the Chamber of Commerce. Small business owners will be exposed to Margaret’s lies about her future, while also seeing how Keller’s lies about the past cannot escape him. These themes all relate to small business owners and will allow them to improve themselves by not making the same mistakes as any character throughout Cat On a Hot Tin Roof and All My Sons.
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By using an extensive marketing mix we will be able to inform small business owners about both plays through social media, newspaper, radio, and our promotional event at the Rotary Club. Group sales will act as an incentive for small business owners to purchase tickets. Through our social media presence we will be able to update followers about show information and provide advertisements to local small business owners. Newspaper advertisements along with radio promotion will help to reach those small business owners who are less technologically savvy or traveling. This blend of social and traditional media will repeatedly reach our audience to ensure successful ticket sales to small business owners.
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|2. Media Purchases||$1,000|
|3. Promotional Activities||$1,000|
|4. Food & Beverage||$1,250|
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For Character Justification, click here.
For Group Slide Presentation, click here.